{
  "lead_name": "Identify and return the official name of the University or College.",
  "university_website": "Find and return the primary website URL for the institution.",
  "general_phone_number": "Locate the main switchboard or general contact phone number for the university.",
  "general_email_address": "Find a general contact email, such as info@, admissions@, or contact@ for the university.",
  "headquarters_address": "Identify the primary physical address of the main campus.",
  "target_decision_maker_name": "Identify the name of the Director of Communication or Director of Marketing. If both exist, prioritize the Director of Marketing.",
  "target_decision_maker_title": "Return the exact job title of the identified decision maker (e.g., Director of Marketing, Chief Communications Officer, Director of University Communications).",
  "target_decision_maker_email": "Find and return the direct work email address for the identified Director of Communication or Marketing.",
  "target_decision_maker_phone": "Find and return the direct phone number or office extension for the identified decision maker.",
  "target_decision_maker_linkedin": "Locate and return the LinkedIn profile URL of the identified decision maker.",
  "total_student_enrollment": "Research and return the approximate total student enrollment (undergraduate and graduate). Higher enrollment strongly correlates with higher usage of printed marketing materials.",
  "number_of_campus_locations": "Identify how many physical campus locations, satellite campuses, or extension centers the institution operates. More buildings require more brochure holders.",
  "number_of_academic_colleges_or_departments": "Count or estimate the number of distinct academic colleges or schools within the university (e.g., School of Business, College of Engineering), as each typically maintains its own printed brochures and display areas.",
  "has_dedicated_visitor_or_admissions_center": "Determine if the campus has a dedicated visitor center or admissions welcome center (Return Yes or No). These are prime locations for high-volume brochure displays.",
  "estimated_annual_campus_tours_volume": "Search for data or indicators of campus tour volume (e.g., 'tours offered daily', 'thousands of visitors annually'). Classify as High, Medium, or Low to gauge the turnover rate of printed materials.",
  "presence_of_student_union_building": "Confirm if the university has a main student union or campus center (Return Yes or No). These high-foot-traffic areas heavily utilize flyer and brochure holders for student life activities.",
  "has_on_campus_career_services_center": "Determine if the university has a dedicated career services center for students (Return Yes or No). Career centers use brochure holders extensively for employer pamphlets and job fair materials.",
  "active_alumni_association_center": "Check if there is a physical alumni center or foundation building on campus (Return Yes or No), which typically displays magazines, donation brochures, and event flyers.",
  "recent_rebranding_or_logo_change": "Search news or press releases from the last 24 months to see if the university recently rebranded or changed its logo (Return Yes or No). A rebrand requires replacing all printed materials and often the physical display holders themselves.",
  "marketing_and_communications_department_size": "Estimate the number of staff members working within the central marketing and communications department (e.g., 1-5, 6-15, 15+). Larger teams indicate a higher budget for physical marketing assets.",
  "athletics_program_division_level": "Identify the NCAA division level of the university's athletics program (e.g., Division I, II, III, or NAIA). High-level athletics programs print massive amounts of schedules, rosters, and promotional brochures.",
  "estimated_print_marketing_volume_score": "Based on the student enrollment, number of departments, presence of a visitor center, and athletic division, calculate a lead score from 1 to 10 estimating the volume of printed marketing materials they display. 10 indicates massive print volume requiring hundreds of brochure holders across campus."
}